Currently, the beauty industry in Africa is growing with several makeup lines and skincare and hair products. Africans are also more confident in purchasing products made on the continent than before.
Here are ten African beauty brands you should know and possibly try their products
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This is an entirely natural, plant-based skincare brand from Africa.
R&R uses shea butter extracted from the nuts of the shea tree. The company transforms this into that moisturises and renews the skin.
True Moringa
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Another all-natural skin and hair care line. The company was founded by Kwami Williams and Emily Cunningham when they discovered the harmful chemicals found in synthetic cosmetics.
They then travelled to Northern Ghana to collaborate with MIT’s D-Lab to help farmers harvest seeds from Moringa trees. They use the oil to create lipsticks, body oils, facial cleansers, shampoos, and conditioners.
Evita Joseph
The founder Evita Joseph Asare founded the company in 2015. This is an African beauty brand with a unique focus on the woman of color.
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Though a trained mechanical engineer, Evita Joseph has been researching, designing, and producing world-class beauty and makeup products for the woman of color. She believes this is to make it easy for women of colour to also find their makeup shades in the market.
The exchange of beauty tips by two friends who met in college led to the beginning of this line.
Liha Okunniwa and Abi Oyepitan often shared helpful tips on natural hair. Their similar interest made them decide to Liha, a handcrafted skincare line with roots to their Yoruba roots and love of African beauty traditions.
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They use all-natural, organic, vegan skincare line blends botanicals, aromatherapy, and West African folk remedies in creating their products.
Africology
Africology is a beauty line that is eco-friendly and uses divine pure essential oils.
The beauty line produces cleansers, toners, lotions, and candles, Africology has expanded by opening spas at hotels and creating a body line for traditional healer Elliot Ndlovu.
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All of Africology’s products are manufactured and packaged by hand.
The founder of Malée, Zeze, said she was inspired by the beauty secrets passed from mother to daughter throughout Africa.
The company produces bath, body, and fragrance collections with all-natural ingredients rich in vitamins and antioxidants.
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House of Tara
House of Tara is one of Africa’s premier bridal directories and makeup studios with over 27 branches across Africa.
Nigerian makeup artist, Tara Fela-Durotoye founded the business in 1999 due to her passion for building a sustainable business in beauty.
Pauline Cosmetics
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Kenyan-born Nelly Tuikong was found it difficult getting makeup products for her dark skin so she created her own African beauty brand.
Her brand offers products for the lips, face, and eyes, with an emphasis on a diverse array of foundations for women of color.
Juvia’s Place
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Nigerian entrepreneur Chichi Eburu started Juvia’s Place with just $2,000. She has become one of the largest retail cosmetic lines with stores across the United States, Europe, and the United Arab Emirates.
Zaron Cosmetics
Zaron was founded by Oke Maduewesi. It is a leading global cosmetics brand for the woman of colour.
Zaron products are solely distributed from its head office in Ikoyi, Lagos, and sold via over 1,000 distributors through franchises established in over 30 different locations both in Nigeria and across Africa.
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