Although the brand was founded in 2015, it blew up online in 2023. Cofounder Heela Yang told Glossy in December that 90% of the brand's triple-digit growth came from organic social promotion.
Like many others, my interest was piqued. But one 8-ounce tub of the lotion costs $48, so I wasn't sure if it was a sustainable holy-grail product for my budget.
Luckily, Costco stocks a two-pack of 6-ounce Brazilian body butter creams from the brand Nutrius for $22. It's been dubbed a Bum Bum Cream dupe by some based on similar packaging and shared ingredients — namely cupuau butter, coconut oil, acai oil, and guarana extract.
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