- A recent TikTok showing the watches worn at billionaire Michael Rubin's "White Party" has gone viral.
- People are reeling in shock from the prices identified by TikToker @chad.alexander.
- The most expensive watch in the video was Jay Z's, which is estimated to be close to $8 million, according to @chad.alexander.
A TikTok about the watches worn by celebrities at billionaire Michael Rubin's recent star-studded "White Party" has gone viral on social media — people are reeling in shock from the exorbitant prices.
TikToker Chad Alexander Kwiatkowski, who goes by @chad.alexander on the platform, identified the watches strapped onto the wrists of celebrities at the high-profile party held on July 4, including those worn by Tom Brady, DJ Khaled, and Jay Z.
@chad.alexander Watches at Michael Rubin’s White Party ✨ Celebrities like Tom Brady, DJ Khaled, OBJ, Jay Z, Lil Baby & more wore some insane watches at the party in the Hamptons from Rolex to Patek Philippe, Audemars Piguet, Richard Mille, Urwerk & more. #michaelrubin #whiteparty #fourthofjuly #rolex #richardmille #watchtok #watchesoftiktok ♬ original sound - CHAD
In the video, the least expensive watch identified was model Rebecca Donaldson's Rolex Day-Date 40 in rose gold which costs $46,000 on the official Rolex website. The most expensive watch identified in the video was Jay-Z's Vintage Patek Philippe Ref. 2499, where a rose gold version was recently sold for $7.68 million, per Hypebeast.
The viral video, posted on July 5, has over 4 million views on TikTok and over 15.3 million views on Twitter as of July 6, and people on the internet are losing their minds over the sky-high price tags.
—Nneka 🇳🇬 (@Playm8z) July 5, 2023"'Real rich folks don't wear Gucci belt, you always see them in just a tshirt.' Meanwhile they're wearing your entire neighborhood on their wrist," read a tweet with over 32,000 likes as of July 6.
—King Pierre. 🦁🇭🇹 (@pierrefleury_) July 5, 2023"And y'all want people to feel bad for rich people?" read another tweet with over 10,600 likes as of July 6.
As for how he identifies the watches, Kwiatkowski told Insider that he "can pretty much tell right away what kind of watch someone is wearing by the photo."
The 28-year-old is a content creator and works across various social media platforms for all things related to watches — from new releases to spotting what's being worn by celebrities at events. He told Insider that he went viral shortly after starting his venture in February. Kwiatkowski currently has a combined following of over 200,000 on TikTok, Instagram, and YouTube, as of July 6.
After identifying the watches, Kwiatkowski told Insider he researches marketplaces online that are selling the watches to find the pricing he showcases in his videos.
"I often show market prices instead of the watches retail price because, unfortunately, most people don't have the connections to get a watch at retail and instead have to pay what the market value is," the content creator added.
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