- Fans aren't just obsessed with Netflix's rom-com "To All the Boys I've Loved Before."
- They're also seeking out a yogurt beverage featured in the movie.
- According to Bloomberg, Yakult Honsha Co. has seen a spike in sales for its yogurt beverage, Yakult.
- The product is seen in the movie, but is never mentioned by name.
- The drink's sudden popularity may also be because of a scene in which one of the movie's breakout stars, Noah Centineo, tries the beverage after the Covey sisters introduce it to him.
- In the film, Centineo's character declares Yakult is "really good."
Netflix's teen rom-com "To All the Boys I've Loved Before" has captured the hearts of viewers for the unexpected budding relationship between Lara Jean Covey (Lana Condor) and Peter Kavinsky (Noah Centineo).
But it has also inadvertently caused a spike in interest for a yogurt drink that plays a minor role in the movie.
According to Bloomberg, sales of the beverage Yakult "are soaring" since its cameo in the film. Stock for Yakult Honsha Co., which produces the drink, has risen 2.6% since the movie's release August 17 on the streaming service.
Yakult isn't new. The Japanese dairy product was first manufactured in 1935 by Yakult Honsha Co. and originally came in a glass bottle. In 1968, it was reintroduced in a plastic container similar to the one seen today. Yakult started expanding to overseas regions in 1964. It's available in 38 countries today, including Brazil, Germany, Switzerland, and the United States.
Although it's never mentioned by name, Yakult is featured several times throughout "To All the Boys I've Loved Before." Lara Jean's little sister first brings what she describes is a "Korean yogurt smoothie" along on a car ride to school.
Peter brings attention to the beverage by inquiring about it.
Peter tries it and enjoys it so much that he asks how he can get Kitty to bring an extra bottle of Yakult along when he drives the two to school the next morning.
Later in the movie, Peter attempts to surprise Laura Jean by bringing the yogurt beverage along on a ski trip, but the two don't end up sitting next to each other on the bus ride.
Perhaps people shouldn't be so surprised that so many fans have wanted to try the drink. The movie has become extremely popular on Netflix since its release in August. The movie's cast, including Centineo, has become popular with fans online.
According to an interview with Variety, Centineo said Netflix has already talked about a sequel to the film "in depth." "To All the Boys I've Loved Before" is the first book in a series from author Jenny Han.
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Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.
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